The model of the first "Quasar Adventure" ad campaign back in 1999 was Carlos Lozano, who today is a very famour television presenter in Spain.
What is a "living" note? How can the smell of Bombay Gin be included in a fragrance? "Living" is the name given to a concept that permits, through complicated methods of isolation with a spectrometer, the analisis of the air that surrounds a specific substance (like a glass of gin) and faithfully reproduce it in the lab. It is created in perfumer labs in California.
Jesús del Pozo created this exotic cocktail with the aid of perfumer Pierre Wargnye (IFF). A specialist in masculine fragrances, he also created "Antidote" by Viktor & Rolf and "L'Homme" by Yves Saint Laurent, among others.

