Four years after the world premiere of the "Duende" perfume, Jesús del Pozo seeks to sublimate his first fragrance, creating a new version that seeks to sublimate the spiritual beauty of the soul. "I never embellish, nor do I disguise! I dress women with the elegance of her own attitude," explained the designer of his own work in 1996 when he introduced the fragrance.

His close collaborator in this effort is the Spanish perfumist Alberto Morillas (Firmenich), born in Seville but known in the world of perfumes as "El Maestro". He also has to his name Bulgari's "Omnia" and Calvin Klein's "CK One".

The product line includes
Deodorant, bath gel, and body milk.