During the 90’s, the company experienced an important expansion. In 1992, the first of eleven fragrances was placed in the market. Nowadays, Halloween is the most popular scent of the firm and has reached a milestone due to its great approval all around the world. The second part of the decade was defined by two great challenges: the mass production of the Prêt-à-porter Collection and the launch of the first Bride Collection.

The arrival of the 21st century came along with the creation of new lines of products, including: accessories, sunglasses and houseware. A new studio was set up in Ronda de Toledo, it is a “laboratory of ideas” in which, Jesús del Pozo and his team were constantly researching for new concepts, materials and shapes. The results of this creative work were clearly translated to all his fashion collections: Cibeles Madrid Fashion Week, Prêt-à-porter and Brides.