It all started in 1974, when Jesús del Pozo opened his first atelier at Almirante Street, which would eventually became the centre of trading activities as a symbol of vanguard in Madrid. The next year, La Transición Española began and was stressed by an underground movement known as La Movida. In this context, some designers and young artists meant to a turning point between the past and the upcoming democracy. Jesús del Pozo, as well as other Spanish artist and creators, was one of the driving forces behind this phenomenon.